Unlocking Podcasting’s Potential with Tom Schwab: Amplifying Your Message
In this episode of Marketing Spark, I dive into into the fast-growing world of podcasting with Tom Schwab, CEO of Interview Valet. Tom, a pioneer in podcast marketing, shares his journey from inbound marketing to building a successful podcasting company. We discuss why podcast interviews are effective, common mistakes businesses make, and how the medium […]
Customer Onboarding: Strategies for Success and Long-Term Loyalty
Introduction Welcome to Marketing Spark, a podcast delivering actionable insights, strategies, and stories from B2B and SaaS entrepreneurs and marketing leaders. In this episode, we’re diving into one of the most critical components of customer success: onboarding. Today’s conversation features Dale Harrison, a seasoned marketer whose expertise is shaped by his background in mathematics, statistics, […]
The Marketing Challeges of Battling CRM Golaiths
In a crowded market where dozens, if not hundreds, of brands are battling for attention, strong brand positioning can be the key to standing out and driving success. This is particularly true in industries like Customer Relationship Management (CRM), where differentiation is essential to thrive amid fierce competition. This post explores how Copper, a small […]
Jiaqi Pan talks about AI chatbots, Landbot
In this episode of Marketing Spark, I speak with Jiaqi Pan, Co-founder and CEO of Landbot, an AI-powered platform for creating conversational chatbots. We discuss the origin story of Landbot, the company’s pivot from a B2C model, strategies for B2B SaaS entrepreneurs, and the impact of AI on customer service. The conversation also dives into […]
The Power of Strategic Messaging: Billy Broas
In this episode of the Marketing Spark podcast, I talk to Billy Broas, a leading messaging expert, about the crucial role of messaging in marketing. We discuss why businesses often undervalue messaging and how strategic messaging can significantly impact customer engagement and conversion rates. Billy introduces his ‘Five Light Bulbs’ framework, which helps businesses develop […]