Why Brand is Key for B2B SaaS Success
Sadly, brand building isn’t a priority for most B2B SaaS companies. But it’s a missed opportunity and a strategic mistake. Instead, B2B SaaS companies are focused on non-brand-building activities up and down the sales funnel. There’s a lot of brute force being deployed to drive leads and sales. Let’s spend a bunch of money on […]
For B2B SaaS Companies, AI Doesn’t Matter
For B2B SaaS companies, AI is not a differentiator. It’s no longer what makes your product better or unique. It’s table stakes for any software company. So, what do many companies slap “AI-powered” on their homepages? Would prospects have less interest if “AI” didn’t appear, even if the product was interesting, inspiring, or exciting? Probably […]
The Power of Strategic Messaging: Billy Broas
In this episode of the Marketing Spark podcast, I talk to Billy Broas, a leading messaging expert, about the crucial role of messaging in marketing. We discuss why businesses often undervalue messaging and how strategic messaging can significantly impact customer engagement and conversion rates. Billy introduces his ‘Five Light Bulbs’ framework, which helps businesses develop […]
The Best Structure for a B2B Saas Homepage
What’s the best structure for a B2B SaaS homepage? Here are the key sections and why they matter: Hero section: It has a value proposition that clearly spells out what the product does, who it serves, the benefits and how it’s different or better. The hero section should also display the experience of using the […]
Why it’s Getting Tougher to Hire a Fractional CMO
Hiring a fractional CMO is tougher than ever. The problem: the number of people jumping on the FCMO bandwagon. It’s a sexy title (a heck of lot better than calling yourself a “marketing consultant). But for companies, it’s more challenging to determine the right option for a key hire. Here are some thoughts from somone […]
Yoav Vilner
Walnut.io CEO Yoav Vilner talks about the interactive demo software company’s rapid growth and how it raised major venture capital, including a $35 million Series B round in January
Will Allred
At a time when email is still very much alive and well, Lavender’s Will Allred talks about write emails that make an impact.
Steve Schmidt
SellX’s Steve Schmidt talks about: why the best B2B salespeople combine personality, insight, research and time to engage people.
Talking with Shiv Narayanan
Shiv Narayanan looks at the different marketing roles. We look at the importance of content and how CMOs & CFOs need to establish close working relationships.
Sergey Ross
In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth.