Jiaqi Pan talks about AI chatbots, Landbot
In this episode of Marketing Spark, I speak with Jiaqi Pan, Co-founder and CEO of Landbot, an AI-powered platform for creating conversational chatbots. We discuss the origin story of Landbot, the company’s pivot from a B2C model, strategies for B2B SaaS entrepreneurs, and the impact of AI on customer service. The conversation also dives into […]
The Power of Strategic Messaging: Billy Broas
In this episode of the Marketing Spark podcast, I talk to Billy Broas, a leading messaging expert, about the crucial role of messaging in marketing. We discuss why businesses often undervalue messaging and how strategic messaging can significantly impact customer engagement and conversion rates. Billy introduces his ‘Five Light Bulbs’ framework, which helps businesses develop […]
Talking with Shiv Narayanan
Shiv Narayanan looks at the different marketing roles. We look at the importance of content and how CMOs & CFOs need to establish close working relationships.
Steve Schmidt
SellX’s Steve Schmidt talks about: why the best B2B salespeople combine personality, insight, research and time to engage people.
Will Allred
At a time when email is still very much alive and well, Lavender’s Will Allred talks about write emails that make an impact.
Yoav Vilner
Walnut.io CEO Yoav Vilner talks about the interactive demo software company’s rapid growth and how it raised major venture capital, including a $35 million Series B round in January
Lindsay Tjepkeam
An insider’s look at the fast-growing world of podcasting from an entrepreneur who has built a B2B SaaS podcasting technology company.
Nelson Gilliat
A discussion into how marketers can escape the MQL hamster wheel and focus on marketing that makes a difference.
Parry Headrick
For many companies, tech PR is a mystery. Crackle PR’s Parry Headrick delivers straightforward advice on how PR works.
Peep Laja
Peep Laja talks about why differentiation matters in ultra-competitive landscapes and why companies are afraid to stand apart from the crowd.