Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace

Show notes

In this episode of Marketing Spark, Mark Evans talks with Drew Moffitt, head of marketing at KumoSpace, to explore the evolving landscape of remote and hybrid work.

As companies navigate the complexities of bringing employees back to the office while maintaining the flexibility of remote work, KumoSpace offers a unique solution. D

rew shares how KumoSpace is redefining virtual collaboration with immersive and interactive virtual spaces, helping businesses enhance productivity, engagement, and team culture.

Drew also delves into best practices for hiring, onboarding, and managing remote teams, providing practical advice for navigating the challenges of the modern workplace.

Key takeaways

Remote hiring can mute candidates' personalities on video. KumoSpace's team had never met in person until about two years in, and found they all had strong personalities that video calls had hidden.

Write the job description expecting it to be wrong. A senior editor search took 250 applicants and three rewrites because the team was not aligned on whether it wanted a creative voice or a machine-level editor.

Paying candidates a couple hundred dollars for a short work exercise shows you value their time. It also gives you a real work product to judge before the final interview.

Remote hires need daily check-ins and visibility into what coworkers are doing. A new hire who came from Amazon was left managing accounts and heard from no one.

Culture comes from spontaneous quick chats plus real in-person time. KumoSpace runs two company off-sites a year and gets people together for dinner whenever someone is in town.

Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace

Show notes

Tell me what's going on with your marketing.