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Founders. CMOs. Marketers. Asking what actually moves the needle in B2B, and what's been a waste of time. New episodes weekly.

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A B2B MARKETING PODCAST

Marketing
Spark.

Real conversations with the operators behind the numbers.

HOSTED BY MARK EVANS

All 174 episodes

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SaaS Retention, Product Adoption, and the AI Challenge: Karel Papik, Product Fruits

The Rise of Dark AI and the Cost of Getting It Wrong

How Donate.ly Helped Raise Millions and What AI Means for Nonprofit Fundraising | Javan Van Gronigen

How Agenda Hero Is Using AI to Eliminate Manual Calendar Work

Before AI: The Critical Knowledge Gap You're Overlooking

From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI

David Usher on Creativity, Memory, and Staying Human in the Age of AI

Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel

Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines

Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey

From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice

Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work

Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali

The Art and Science of B2B Video Podcasting: Lessons from 75 Shows

What Braydan Young Learned After 10 Years Building Sendoso

Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing Success

The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom

The Future of GenAI Pricing: Monetization Strategies & SaaS Trends with James Wilton

Know Your Customers, Win More Deals: A Deep Dive with Yael Morris

Content That Connects: Erin Balsa on AI, Authenticity, and Standing Out

Hiring Without Borders: Mastering the Global Tech Talent Hunt

Building Barefoot Wine: Michael Houlihan on Innovation, Storytelling, and Brand Success

Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates

Unlocking the Power of Podcasting: Tom Schwab on Leveraging Interviews for Business Growth

Athletes, Brands, and the Power of Influence: A Deep Dive with Ishveen Jolly

Navigating AI's Impact on Marketing: Linda Melone Shares Her Toolkit

From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding

Copper's Creative and Agile Approach to Battling CRM Giants

Transforming Customer Service with AI: Landbot's CEO Jiaqi Pan Shares Insights and Strategies

Unpacking Google's Leaks and AI Overviews: SEO Strategies with Sam Dunning

From Dishwashing Robots to AI Storytelling: Matt Mireles' Entrepreneurial Journey

From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging Secrets

Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace

Kirk Simpson's Journey: From Startup Challenges to a $537 Million Exit and Beyond

Can Less Be More in CRM? Exploring Parma's Unique Strategy with CEO Mark Kofman

Bridging the Gap: SaaS CEO and CMO Perspectives on Marketing Success

Crafting Tomorrow: Content Marketing's Future in the AI Era

Beyond the Mic: How Zencastr is Changing the Podcasting Game for Creators

Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark

The Art of Marketing Leadership: Emily Singer

Unlocking the Power of Case Studies in B2B Marketing with Joel Klettke

Navigating the LinkedIn Labyrinth: Ivana Todorovic's Journey with AuthoredUp

Mastering the Art of Positioning: Robert Kaminski's Guide for B2B SaaS Success

Beyond the Boring Blueprint: Alex Smith on Strategies that Inspire and Motivate

Breaking down the impact and ROI of B2B brand positioning and messaging

Getting real about marketing bullshit, myths and gurus: Vince Moreau

The B2B Marketing Crisis: Gee Ranasinha

From Software Engineer to Marketing Innovator: Gil Allouche'sJourney

Marketing Insight with Shay Howe: Navigating the Future of ActiveCampaign

Mastering LinkedIn with Florian Decludt: Strategies for Entrepreneurs

In-Depth with Mitch Solway: Navigating the B2B and SaaS Marketing Landscapes

From Pitch to Publish: How PR Monkey is Redefining the PR Game

Harnessing the Power of Video Testimonials: Dustin Tysick

Mastering the Solo Game: How to Run A One-Person Marketing Department

The AI revolution in content marketing: How to stay ahead of the game

Breaking Through the Noise: Marketing Irish Whiskey Across the Ocean

The Fundamentals of Marketing: Branding, ChatGPT and Beyond

Targeting Your Audience with Buyer Personas: Strategies for Success.

A Deep Dive into the Power of Brand Positioning

Unlocking the Power of Account-Based Marketing for B2B Companies (Paul Slack)

The Positioning and Branding Story Behind Pickleball: Laura Gainor

Turn Your B2B Website into a Conversion Machine: Expert Tips from Sam Dunning

Beyond the Buzz: Strategies for Successful Technology PR

Seeing is Believing: The Impact of Video for B2B SaaS Marketing - Sergey Ross

How B2B SaaS Companies Should Hire Freelancers, Contractors & Agencies

The "Less is More" Approach to B2B SaaS Marketing

Using Customer Intelligence to Retain Customers: Mike Diaz

Chatbot and the Future of Conversational Intelligence: Sonny Patel

For B2B SaaS Companies, Podcasts are a No-Brainer: Jeremy Shere

Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina

What's a Fractional CMO and How Do They Deliver?

Digital Marketing in a Clickless, Attribution-Free World

How to Pick the Right Podcast Booking Agency

The Growing Importance of Customer Intelligence

Are B2B Companies Still Excited about Podcasts?

Tried, True and Tested Approach to B2B Sales: Steve Schmidt

Exploring the Exciting World of Consulting with Faheem Moosa.

The Power of Copy and Conversions in B2B SaaS Marketing

The Entrepreneurial Challenges of Running a B2B Saas Startup

Typeform's Big, Bold Marketing and Market Domination Plans

How to Create Compelling B2B SaaS Messaging

Embracing Demand Gen Amid Challenging Economic Times

Why, How, and When to Hire a Fractional CMO

Walnut.io's Journey from Idea to $56-million in Venture Capital

A Deep Dive into B2B SaaS Pricing

How to Create Better Sales Emails: Will Allred, Lavender

What Happens When Your Audience Disappears? - PizzaTime

How B2B Brands Can Embrace TikTok: Will Aitken

How to Work With B2B Content Marketing Freelancers

How well do you know your customers: Mike Birt

Exploring the World of Direct Mail Marketing

What Happens When No One Knows About Your Great Product?

How to Get Started with B2B SaaS Marketing

Sketchnotes: Marketing with a Creative Twist

An Inside Look at the Category Design: Josh Lowman

Xtensio's Journey from Services to SaaS

How to be strategic about building a personal brand

How Marketers Can Escape the MQL Hamster Wheel

How to Build a Content Marketing Creation & Promotion Machine

How to Hire the Right Marketing Consultant

Taking the Right Approach to ABM

Turning Up the Volume on Conversational Marketing

Insight About LinkedIn from a Power User

Diving in the Fascination with Personal Brand Branding - DP Knudten

Don't Let Content Collect Dust. Distribute & Repurpose: Ross Simmonds

To Gate or Ungate Content, That is the [Marketing] Question

How Marketing Success is Ruined by a Rotten Foundation

How to Create a Unified B2B Marketing & Sales Team

How Agile Can Change How Marketers Think, Work, and Succeed

A Deep Dive into the World of B2B Content Production: Brad Smith

How a B2B Marketer Successfully Embraced TikTok

The Risks and Rewards of Being an Early Adopter

The marketing pendulum is swinging back to fundamentals: Zineb Layachi

Scaling Marketing at a Fast-Growing B2B SaaS Company: Ruth Zive

The Keys to Really Knowing What Makes Your Customers Tick: Ryan Gibson

Who gives a crap about email marketing: Jules Dan

How to ensure that your B2B SaaS demos don't suck

The "One Big Thing" Formula for B2B SaaS Marketing Success

How Field Marketing Can Align Marketing and Sales: Nick Bennett

The State of B2B SaaS Marketing with Chris Walker

How to Hire a B2B Saas Marketing Leader

Is Twitter & LinkedIn the One-Two for B2B Marketers?

How LinkedIn Can Get Bigger and Better: Charlie Whyman

Time to End Marketing, Sales, and Customer Success Silos

How to be a One-Person B2B SaaS Marketing Department

Why the Focus/Obsession with Personal Branding? Richard Cardona

A Better Way to Read Business Books: Laura Valvasori

The Marketer's Journey from Side Hustle to Startup: Jay Desai

A Master Networking Session from a Wall Street Salesman

Exploring the Marketing Landscape with Mitch Joel

A Deep Dive into the Fast-Growing Subscription Economy

Lately: The Software That Blew Me Away

Email Marketing May Not be Sexy But it Works: Ashley Guttuso

How to Master LinkedIn from a LinkedIn Guru: Moritz Lang

Marketing, Success, and Risk-Taking: Mano Guiragossian

The Seductive Appeal of Writing a Business Book

Marketing & Sales Lessons from an ex-Road Warrior: Andrew Deutsch

Clubhouse's Path to Ubiquity and Monetization: Mallory Lee

Driving ROI and Predictability with Revenue Marketing: Yaagneshwaran Ganesh

How to Embrace a Healthy "Content Diet": Nemanja Zivkovic

Marketing to Customers AFTER They Become Customers: Linda Komisak

Looking Back on LinkedIn's Amazing Year and What's Ahead in 2021: Liam Darmody

The New Age of Marketing-Driven Sales: Shiv Narayanan

The Keys to Becoming A Better, More Dynamic Virtual Speaker: Andrew Churchill

How to Build a Dynamic B2B Marketing Team: Mitch Fanning

A Virtual Event Success: Story: 4,500 Paid Attendees - Alex Shipillo

Tackling the Myths of Entrepreneurship: Luc Bohunicky

In a Data-Dominated World, B2B Branding is Making a Big-Time Comeback: Karen O'Mahoney

How to Jump Hard into LinkedIn With Both Feet: Camille Trent

Why Brand Differentiation Matters More Than Ever: Peep Laja

The Narrative Science Recipe for Ultra-Successful B2B Virtual Events

Why B2B Copywriting Matters, Really Matters

Jordan Bower: Embracing a Different and Better Approach to Brand Storytelling

John Rougeux: An Insider's Look at the Category Design Process

Google's Big Algorithm Update is Coming. Are You Ready?

Amrita Gurney: How to Build a Thriving B2B Community

What's a Better Content Marketing Approach: Quality or Quantity Content?

Lindsay Tjepkema: The Power of Podcasting for B2B Thought Leadership

Jack Fussell: Why Do Brands Fail to Really Know Their Customers?

Tara Hunt on Creating a DIY Marketing Platform for SMBs

The Marketers Guide to Successful Marketing on LinkedIn

Why It's Time to Outsource All Your Marketing

How to Build an All-Star B2B Marketing Team

How Virtual Events Are Powering Commonsku's Marketing

How Brands Create Serious Marketing Momentum

NOW is the Time to Jump on the B2B Podcast Bandwagon

Spend Way More Time Promoting Your B2B Content

It's Not Email Marketing. It's Engagement Farming

FYI: Print Marketing is Not Dead.

How to Hire Your First Startup Marketer

How Senior Leaders Can Embrace Social Media

An Insider's Take on Account-Based Marketing

Brand & Revenue Marketing: A Delicate Balance

Marketing Spark: A Micro-Podcast (15 Minutes or Less)

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