How to Master LinkedIn from a LinkedIn Guru: Moritz Lang

Show notes

LinkedIn is a mysterious creature.

The algorithm is a well-kept secret and there are rules that should be followed to stay onside and attract engagement on the platform.

In other words, it's not as simple as writing a post and clicking "publish".

Moritz Lang is a Swedish digital marketer who has emerged as a LinkedIn "guru".

On LinkedIn, he posts frequently on best practices and how to do the right things to create engaging content but also establish a strong presence.

For anyone looking to raise their LinkedIn game, this podcast is a must-listen.

Key takeaways

Think from what LinkedIn wants, which is keeping users on the platform. Write content that holds your audience's attention, because that helps both the algorithm and the people you want to reach.

The first few lines of a post are the most important words you write. Dwell time has become more important, so tell a story, use white space, and ask questions that draw comments.

If you are starting out, build a decent profile and comment on posts from big creators before you post yourself. Add value to the conversation, then start posting without overthinking it.

Carousels keep people scrolling, and that sends the algorithm a good signal. Mix formats like text, images, GIFs, and video, and experiment to see what works.

Build real relationships through direct messages and conversations. To get more from LinkedIn, move your audience to an owned channel such as an email list, an ebook, or a private community.

How to Master LinkedIn from a LinkedIn Guru: Moritz Lang

Show notes

Tell me what's going on with your marketing.