Show notes
Definition of annoying: most pitches from podcast booking agencies.
They’re not personalized.
Clearly, no research has been done.
They’re frequently off-topic.
And sometimes they use the wrong name.
Agencies using these types of agencies are getting bad deals.
It’s hard to get a guest on podcast, so you can't use a company that does a poor job.
Having received so many bad podcast guest pitches, I asked Jakub Zajicek from Speak on Podcasts for insight and advice on how and when to use a podcast agency.
Since launcing in 2020, Speak on Podcasts has booked more than 2,000 guests and represents companies like @gong and @paddle.
The key to finding the right partner is simple: research and being clear about your point of view and who’s going to do the talking.
As important, companies need a strategic plan that integrates how podcasts will fit into the marketing and sales mix.