From Pitch to Publish: How PR Monkey is Redefining the PR Game

Show notes

This episode takes a dive deep into the intersection of technology, innovation, and public relations.

Mark Evans, seasoned B2B/SaaS marketer and ex-journalist, sits down with Nima Olumi, one of the co-founders of PR Monkey.

As they unpack the challenges of modern PR, you'll gain insight into how technology is shaping the future of communications, branding, and storytelling.

Whether you're a PR professional, an aspiring entrepreneur, or just curious about the world of tech-driven communications, it is a conversation that delivers a big-time knowledge and inspiration.

Key takeaways

A very early company choosing between an SDR and a PR agency should probably hire the SDR first. Once meetings are booked, weak media backing costs deals in the funnel.

Build reporter relationships by reading and commenting on their stories, engaging in genuine conversation, and getting them on the phone. Never open by pitching yourself.

Relationships matter in PR but the story matters too. Nima calls the claim that 95% of the value is the story wishful thinking, and says relationships can decide whether you have an in.

Press that centers on the CEO and the company gets fewer headlines than well-researched stories with relevant statistics and angles that interest a general audience.

Before building a SaaS product, ask dream customers whether they would pay for it, and learn enough coding to talk with developers and know what is possible.

From Pitch to Publish: How PR Monkey is Redefining the PR Game

Show notes

Tell me what's going on with your marketing.