John Rougeux: An Insider's Look at the Category Design Process

You hear a lot of talk about category creation and category design. The terms are often intermingled.

In this episode of Marketing Spark, John Rougeux goes into depth about what category design involves and the features it delivers to companies looking to differentiate what they do to drive marketing and sales.

Rougeux, VP, Marketing Strategy at BombBomb, provides first-hand insight into how to implement a category design process and, as important, how to get key stakeholders on board.

BombBomb is video email platform for medium and large enterprise companies.