October 27, 2021

Diving in the Fascination with Personal Brand Branding - DP Knudten

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Show notes

When did building a personal brand become so important?

Does everyone need a personal brand?

DP Knudten has some great insight into why a personal brand is a key part of how to operate professionally and personally.

He looks at the keys to success and the mistakes made by people along the way.

As well, DP talks about his Non-Fiction Brand approach to personal branding.

Personal branding means packaging who you are, what you do, and how you do it so clearly that others can understand it, prefer it, and introduce you to others. Being an influencer is only one small part of it.
In DP's view, the market has two positions, commodity or brand. Commodities sell on lowest price, while brands command a premium. Without a brand, you risk being replaced by someone cheaper, younger, or faster.
You don't need a broad audience. You need to be known as the expert within your niche, and you should share selectively, picking what illustrates your core ideas rather than everything about your life.
Pick three words that sum you up. DP's are creative, collaborative, and provocative. Do the work to find your own, and then stay true to them.
Copying a successful personal brand, like young entrepreneurs imitating Gary Vaynerchuk, ends up as parody. Gary works because his style is truly his, so the only brand worth building is your own.

You'll leave the call with an honest read on what to fix first, whether or not we work together.

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