December 15, 2021

How to be strategic about building a personal brand

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Show notes

It's the wild west when it comes to building a personal brand.

There's no lack of advice, guidance, content, and coaches to establish a personal brand within a competitive landscape.

Michelle Griffin has some great insight into creating a strategic plan for personal branding.

We talk about why personal branding is important for entrepreneurs and CEOs, and how to get started on platforms like LinkedIn.

A personal brand should be built like a company brand strategy, tied to business goals and a clear point of view, and aimed at helping others rather than promoting yourself.
Differentiate by combining your experience, skills and beliefs into one clear lane: one person, one problem you solve. Vague keyword-stuffed LinkedIn headlines don't tell people what you do.
Employees, founders and CEOs all benefit from a personal brand. Employees get professional security, founders get a fast connection when money is tight, and a CEO profile that is just a picture on the wall misses the human connection.
Treat your LinkedIn profile as a mini landing page, starting with a clear headline. Then give value, comment and reach out to about 10 people a day, since most people who see your posts never engage.
Capture content ideas as they come, such as by turning a good comment into a post. Repurpose your best posts by rewriting a nugget, because few followers remember what you posted days ago.

You'll leave the call with an honest read on what to fix first, whether or not we work together.

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