Tried, True and Tested Approach to B2B Sales: Steve Schmidt

Show notes

Sales is a combination of art and science.

The best salespeople combine personality, insight, research and time to engage people and convince them to make purchases.

In this episode of Marketing Spark, SellX's Steve Schmidt talks about:

- How salespeople should operate given the economic landscape

- What makes for a great sales person beyond sales

- How sales and marketing can work together effectively

- The biggest mistakes made by salespeople on LinkedIn

- Why Steve has enthusiastically embraced TikTok

- The link between sales and demand generation.

Key takeaways

Cold outreach still works when targeting and messaging are sharp. Poor targeting makes it feel colder, and email, DMs and cold calls have worn out because people used them with no relevance.

Salespeople should build trust by giving value without pitching. Steve's free content took four months to produce one lead, then grew to four or five a day.

To get sales and marketing working together, force it. Have both leaders record a 10-minute micro-podcast every Friday on what they are trying and what is working.

Check the audience analytics on your LinkedIn posts. If the top viewers are not your target buyers, change what you post, rather than writing for other salespeople.

Test TikTok with organic posts and small experiments before spending ad money. Steve put $20 behind one post and got 140,000 views but no business.

Tried, True and Tested Approach to B2B Sales: Steve Schmidt

Show notes

Tell me what's going on with your marketing.